Lin Li-Williams

Founder and CEO

Lin has over 23 years of experience in the financial sector including insurance, banking, credit rating agency and investments. Lin has successfully established and grown new business platforms in Europe and China for global companies. Lin spent over eight years at Arch group as MD at Arch Underwriters Europe and Arch Insurance Europe and CEO of Arch Risk Partners Ltd. Lin held a number of senior roles at financial institutions including Wachovia Securities, DrKW and Moody’s. Lin served as a member of the board of governors of CMSA-Europe (now CRE Finance Council) from 2005 to 2007. Lin holds an MSc degree from Massachusetts Institute of Technology, USA.

Nicholas Williams

Deputy CEO

Nicholas has 25+ years’ experience in the international real estate development and consultancy industry. For 13 years he owned and ran a UK medium-size professional consultancy with a team delivering more than £500 million of developments from inception to occupation working with some of the UK’s biggest names in multiple disciplines. Nic has decades of experience in successfully leading global consultant teams to creatively deliver projects within tight time and budgetary constraints, generating optimised value for clients. Nic has worked extensively in HK, mainland China and the UK.

Clark Lu

Co-Founder and Chief Information Officer

Clark Lu has 17 years of experience in software engineering and applications support and development role in the UK. He was VP at Tradeweb responsible for technical and application support to the fixed income trading platform. He was also in technical lead roles at Sky and BT after spending seven years as software engineer at Convergys EMEA. Clark holds a PhD in biophysics from University of Cambridge, UK.

Dong Ji

Chief Operating Officer

Dong Ji has over 15 years of experience in business development and management in various industries across China, USA and Europe. Dong joined Huawei in 2011 and was Account Director for a number of Huawei Key Accounts in Belgium and the UK, and MD for Huawei Manchester Office. Prior to Huawei, Dong was Sales Director at Katoen Natie in Belgium, and the China Chief Representative of MW Industries Inc. (USA). Dong has an MBA degree from Vlerick Management School, Belgium.

Thomas West

Senior Technology Officer

Thomas has over 20yrs of experience as a system architect, software developer and quality control engineer. He has a proven track record of delivering best possible solutions to support start-ups and large companies in a wide range of sectors, including East London Tech City startups, Paysafe Group and Royal Navy logistics on projects from planning to final implementation. Over the last 10 years, Thomas has been heavily involved with a whole spectrum of IT technologies ranging from system design, big data to AI and was responsible for project management and legal requirement implementations. Thomas holds an MSc degree in Mechanical Engineering Science from Vilnius Gediminas Technical University, Lithuania.

Jordan Li

Chief Networks Officer

Jordan has worked in Australia, Asia-Pacific including China and Africa as Managing Director/Chief Executive Officer/Strategy Manager/General Manager at a number of public and private companies including International Base Metals Limited (IBML), Macquarie Gold Limited (MGL), Zamia Metals Limited (ZGM), Fairfax Media and Aurizon Group. His 26 years’ management experience span across mining, commodity trading, venture capital investment and corporate finance. Jordan is a Fellow Member of The Australasian Institute of Mining and Metallurgy (FAusIMM), and a Member of the Australian Institute of Company Directors (MAICD). He holds an MBA degree from AGSM, Australia.

Lily Bian

Head of Claims Management

Lily has extensive experiences in claims management, public relations and financial management. Prior to Sirkka, she is the director of Public Relationship in Art China, UK. She also served as the sales manager for a national retail chains in the UK and a director of Britain-China Cultural Communication Centre. Lily holds an MSc degree in Finance and Management from University of East London, UK.

Tiffiny Zhao

Head of Customer & Claims Services

Tiffiny has many years of experience in marketing, public relations, mass communication and e-commence in China, South East Asia and Australia. Prior to Sirkka, Tiffiny was working in China and Australia for business development and international investments. She was a member of Western Australia Chamber of Commerce (WACCC) and organised media events and business delegations between China and Australia. Prior to that, Tiffiny was head of marketing and public relations for Country Heights Holdings Berhad in Malaysia. Tiffiny holds a Master’s Degree in E-Commerce from Curtin University of Technology, Australia.